Marketing trends and perspectives in SMEs
The research understands and analyzes the current situation of marketing strategies in Small and medium-sized enterprises (SMEs), since it has been shown that they are designed empirically, that is, without a technical support that guarantees the success of planning for their development and sustain...
| Autores principales: | , |
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| Formato: | Online |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Católica del Perú
2021
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| Acceso en línea: | https://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/24925 |