The value of the brand as an intangible heritage and the entry of premium brands in Peru
This article aims to reflect on the advances made in the area of brand valuation, and its influence on business success. Likewise, we take into account the evidence that shows the progressive advancement of premium brands in our country: the access into the market and the...
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| Formato: | Online |
| Idioma: | spa |
| Publicado: |
Revista de Actualidad Mercantil
2020
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| Acceso en línea: | https://revistas.pucp.edu.pe/index.php/actualidadmercantil/article/view/21696 |