¿Almost parallel worlds?: The similarities between a great Fashion Brand and a Multinational Fast-Moving Consumer Goods Company
In times as variable as the century we live in, adapting to the needs of the environment is essential to survive market competition; However, the real challenge lies in identifying the future needs of the consumer and being able to develop products or services that satisfy them. Th...
| Autor principal: | |
|---|---|
| Formato: | Online |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Católica del Perú
2019
|
| Acceso en línea: | https://revistas.pucp.edu.pe/index.php/innovag/article/view/21297 |