City marketing and responsible urban management, Chiclayo case 2016-2035
The objectives of this research had two approaches; the qualitative objectives were: to learn about the development expectations of Chiclayo for the next 20 years; to identify ways to achieve this goal; and to develop a concept that educates socially responsible citizens. Quantitative objectives: to...
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| Formato: | Online |
| Idioma: | spa |
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Pontificia Universidad Católica del Perú
2016
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| Acceso en línea: | https://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/15676 |