Marketing in politics
Political marketing is a tool for doing politics. As a medium, it cannot distort the sense of purpose, politics and government. The article highlights the importance of the process of govern and locates the election process as a means to such end.
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| Formato: | Online |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Católica del Perú
2016
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| Acceso en línea: | https://revistas.pucp.edu.pe/index.php/conexion/article/view/14987 |