Kother, Philip <br/><br/>
A framework for marketing management 

 - 1st ed. 
 - New Jersey :  Prentice Halls,  2001 
 - xv, 352 p. 
<br/><br/><label>ISBN: </label>0-13-018525-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADEO<br/>DIRECCIÓN DE VENTAS
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87f