Stanton, William J.  <br/><br/>
Fundamentos de marketing 

 - 10ª ed. 
 - s.l. :   McGraw-Hill,   1996.  
 - 886 p.  
<br/><br/><label>ISBN: </label>970-10-0894-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / S785f