Keegan, Warren J. ;  Green, Mark C. <br/><br/>
Marketing internacional 

 - 5ª ed. 
 - México :  Prentice-Hall,  2009. 
 - xxiv, 644 p. 
<br/><br/><label>ISBN: </label>978-607-442-339-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA
<br/><br/><label>Dewey Class. No.: </label>658.83  / K26m