McCarthy, E. Jerome ;  Perreault, William D. <br/><br/>
Marketing :   un enfoque global 

 - 13ª ed. 
 - México :  McGraw-Hill,  2001. 
 - 826 p. 
<br/><br/><label>ISBN: </label>970-10-2908-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA
<br/><br/><label>Dewey Class. No.: </label>658.83  / M113m