Kotler, Philip ;  Armstrong, Gary <br/><br/>
Marketing 

 - 14ª ed. 
 - México :  Pearson,  2012. 
 - 651 p. 
<br/><br/><label>ISBN: </label>978-607-32-1420-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87m