Kerin, Roger A. ;  Hartley, Steven W. ;  Rudelius, William <br/><br/>
Marketing 

 - 9th ed. 
 - United States :  McGraw-Hill,  2009. 
 - 789 p. 
<br/><br/><label>ISBN: </label>978-0-07-340472-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADEO
<br/><br/><label>Dewey Class. No.: </label>658.8  / K394m