Kotler, Philip ;  Armstrong, Gary <br/><br/>
Fundamentos de marketing 

 - 8ª ed. 
 - México :  Pearson,  2008. 
 - xxxii, 616 p. 
<br/><br/><label>ISBN: </label>978-970-26-1186-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>FUNDAMENTOS DE MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.83  / K87f