Stanton, William J.  Etzel, Micha    Walker, Bruce J. <br/><br/>
Fundamentos de marketing   

 - 6ª ed. 
 - México  McGraw-Hill  1996 
 - XXIX, 886 p. 
<br/><br/><label>ISBN: </label>970-10-08-94-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADO<br/>PRODUCTOS-PROMOCION
<br/><br/><label>Dewey Class. No.: </label>658.8  / S784f