Czinkota, Michael R. ; Ronkainen, Ilkka <br/><br/>
Marketing internacional 

 - 1ª ed.  
 - s.l. :   McGraw-Hill,   1996.  
 - 818 p.  
<br/><br/><label>ISBN: </label>970-10-1118-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  / C99m