Green, Paul E. <br/><br/>
Investigaciones de mercadeo 

 - Englewood Cliffs :  Prentice-Hall, Interamericana,  1981. 
 - xiv,666 p. 
<br/><br/><label>ISBN: </label>0-13-503250-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADO - INVESTIGACIONES
<br/><br/><label>Dewey Class. No.: </label>658.83  / G797