Vista normal Vista MARC Vista ISBD

McCarthy, E. Jerome ; Perreault, William D.

Marketing : un enfoque global - 13ª ed. - México : McGraw-Hill, 2001. - 826 p.

ISBN: 970-10-2908-9

Subjects--Topical Terms:
MERCADOTECNIA

Dewey Class. No.: 658.83 / M113m